Wednesday, July 22, 2009

Trending On Your Conscious

Designer and Celebs have always giving up their name for a good cause, but most recently the fashion world seems to be working hard at cleaning their conscience of all the waif wars, fashion faux pas policedom and red carpet roughhousing by offering to save a rain forest, feed a child or build a new school with any handbag, shoe or necklace purchase you make. Let's hope this trend stays around long enough to really make a difference out there.

This months new IT bag to be seen with is the FEED 2 Kenya Bag by Laura Bush. Some may miss a meal for this purchase but you'd be helping to feed 2 Kenyan children for 1 year and without yelling it from the highest building you'll be letting everyone know you have a good soul.

Handcrafted in Kenya by a coop of women and deaf Kenyans, each FEED 2 Kenya bag includes a $100 donation to the UN World Food Program's School Feeding operations in Kenya. Therefore, not only does this purchase support women and deaf Kenyan artisans, but the donation provides nutritious school meals to two Kenyan children for one year.

Each bag is hand-beaded using traditional techniques and is made with natural burlap and the iconic Kenyan Masai tribal fabric; leather handles and shoulder strap make this the most luxurious FEED bag yet! The WFP school feeding program in Kenya is a needed support for a nation that is now dealing with a food crisis leaving 10 million Kenyans at risk of hunger. 

Sold exclusively at Bergdorf Goodman for $195 

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